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POTATOES LEAD THE FIGHT ON HUNGER!
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NUTRITIOUS Food is a basic human need everywhere but it seems the circle of poverty is getting wider day by day.

This is why over 100 countries celebrate World Food Day in October every year.

Stats SA showed that in 2015, over 30,4 million SunLanders were living in poverty – and the poverty headcount increased to 55,5% from 53,2%, the lowest it had been, in 2011.

This is the reason that spurred Potatoes South Africa and eNCA sports anchor William Lehong to help ordinary South Africans fight hunger.

Potatoes SA and Lehong set off the Great World Food Day Cookoff (#GreatWFDCookoff) campaign on Monday to unite Mzansi and improve everyone’s access to food.

“No South African should go to bed hungry. If we all do our bit, surely, we can make a difference.”

For Potatoes SA, the scourge of hunger needs to be fought daily. “Our efforts only started on 16 October. We will continue until we make a significant difference in the lives of the less fortunate,” said Immaculate Zinde, Potatoes SA marketing manager.

Lehong, who launched a new song, Great – about the importance of helping others – put together a video with his daughter encouraging everyone to play a part. This is what he said to SunFood: “ I love food but it is sad to realise how many people sleep without a proper meal.

“I say let’s eradicate hunger – be part of #GreatWFDCookoff and make a meal for one who can’t.”

  • Make a less fortunate person’s day by preparing a delicious potato-based meal for them.
  • Share it on social media with the #GreatWFDCookoff hashtag.
  • Potatoes are a great choice. They are naturally fat-free and have the highest amount of potassium compared to any other starchy food.

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