Nsikayesizwe David Junior Ngcobo, now popularly known as 'Nasty C" has just bagged himself a new deal with Mercedes-Benz for their new #GrowUpYourOwnWay campaign.
With ‘Grow up Your Own Way’, Mercedes-Benz is taking a new approach to marketing communications. The most extensive content creation in the history of the brand has been realised for the four models of the compact-car family.
According to Mercedes Benz Nasty C exemplifies the attitude towards life of the new generation of young grown-ups. His style and persona depicts how as a musician and fashion icon, he rose from nowhere to the musical stage at such a young age.